Tell Me Baby respects your privacy and is committed to protecting your personal data. This privacy notice sets out how we look after your personal data when you visit our website, use our services, or subscribe to our newsletter and informs you about your privacy rights and how the law protects you.
Who we are
This privacy notice is issued on behalf of the Tell Me Baby Group (“we“, “us” or “our“).
Tell Me Group Limited (Company Number 13328936), a private company incorporated in the United Kingdom (“Tell Me Baby UK”), and Tell Me Media Pty Ltd (ABN 25 155 148 093), a private company incorporated in Australia (“Tell Me Baby AUS”), form the Tell Me Baby Group. Tell Me Baby UK and Tell Me Baby AUS are joint-controllers and are responsible for the information collected through this website and our services.
The Tell Me Group can be contacted via Tell Me Baby UK’s registered address:
Tell Me Group Limited
c/o KPMG,
One St Peters Square,
Manchester M2 3AE
United Kingdom
The data we collect about you
Personal data means any information about an individual from which that person can be directly or indirectly identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, maiden name, last name, marital status, title, date of birth and gender.
Special Categories of Personal Data includes pregnancy status, due date, health information, ethnic origin. We collect and process Special Categories of Personal Data about you only with your explicit consent.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Profile Data includes your username and password, your interests, preferences, reviews and comments posted on our website, information about your experience with our products or services or third-party products or services listed on a Website.
Marketing and Communications Data includes your preferences in receiving marketing from us and from our Partner Companies and your communication preferences.
How we collect Personal Data?
We use different methods to collect data from and about you including through:
Direct interactions. You may provide us your through your interaction with our website, more specifically when you:
Register as a new user to our website;
Log in into your account;
Leave, post, publish, share like comment a review;
Subscribe to any alerts, information releases, news, newsletters, updates and media releases, or request launch or event information or information about our products or services or other information services as well as third party products or services;
Contact us directly in person or via any medium including but not limited to by mail, telephone, social media and commercial electronic messages (SMS (Short Message Service), MMS (Multimedia Message Service), IM (Instant Messaging) and email) including via the contact details listed on a Website
Complete and submit any forms to us;
Participate in any offers, promotions or marketing activities;
Automated technologies or interactions. When you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. Please see our Cookie Notice for further details.
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where you have provided consent to receive third party direct marketing communications to you via email or text message. You can always withdraw your consent by unsubscribing from communications using the details provided in those messages, or by contacting us.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.
Purposes for which we will use your personal data
We have set out below, in an easily readable format, a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity
Type of data
Lawful basis for processing
To register you as a new user
(a) Identity (b) Contact
Performance of a contract with you
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a product review on our website (c) Responding to communications received from you
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our services)
To enable you to partake in a prize draw or competition on our website, or to deliver to you products that you have requested, or announcing you as a winner of our prize draws or competitions
(a) Identity (b) Contact (c) Special categories of data (d) Profile (e) Usage (f) Marketing and Communications
Performance of a contract with you
To manage and protect our business and our website
(a) Identity (b) Contact (c) Technical
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
To deliver relevant advertisements to you
(a) Identity (b) Contact (c) Special categories of data (d) Profile (e) Usage (f) Marketing and Communications
Your consent
To allow our Partner Companies to contact you with products and offers on their products
(a) Identity (b) Contact (c) Special categories of data (d) Profile (e) Usage (f) Marketing and Communications
Your consent
To use data analytics to improve our website, services, marketing, customer relationships and experiences
(a) Technical (b) Usage
Necessary for our legitimate interests (to develop our business and to inform our marketing strategy)
We will only use your data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to receive an explanation as to how the processing for the new purpose is compatible with the original one, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Personal data of children
Our Services are directed to adult users. However, when collecting information regarding your due date, or if you sign up to our services following the arrival of your child, we might receive information on the date of birth of your child. We will use this information only to tailor our email communications with products that are be most appropriate for your child’s first months. For these data processing activities, we will rely on the consent you provided.
Marketing
By using our services, you can choose to receive personalised advertising on products you might be interested to try and review on our website.
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
You will receive marketing communications from us if you provided your consent when registering on our website, or you signed up for our newsletter.
Promotional offers from our Partner Companies
While using our services you can express your consent to receive marketing communications from our partner companies. Once you provide consent, your information is passed onto our partner companies, who will contact you with offers on products you might be interested in.
Automate decision-making processes
We might use automated processes to perform certain activities. This means we might use specific software to process your personal data (including special categories of data) to assess, evaluate and make decisions on specific situations. UK Data Protection Laws define this as “automated decision-making” and it can be performed only when there is a legal justification for this type of decision-making. Based on the data you shared with us, we might make automated decisions about you if you consented or if it is necessary for the performance of a contract, only in cases where this is allowed under UK law. This might happen in the following circumstances:
Fraud prevention (E.g. preventing duplication in submissions of form data and user records by matching and comparing information in our database)
Identity verification (E.g. ensuring you are a real user before issuing rewards pay-outs)
Eligibility for promotional offers or prize draws (E.g. confirm you meet the criteria set for a specific offer or prize draw)
Ensure our data are accurate and up to date
You may request a review or ask for human intervention in any automated decision-making process of your personal data by contacting us at privacy@tellmebaby.uk.
Consent withdrawal
You can ask us or our Partner Companies to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Please note that when you decide to withdraw your consent, this will not affect the lawfulness of any processing carried out before. If you withdraw your consent, we may not be able to provide our services to you.
Disclosures of your personal data
We may share your personal data with the parties set out below for the purposes set out in the table above.
Other companies within the Tell Me Group (to manage our relationship with you, use data analytics, and make suggestions and recommendations to you about goods or services that may be of interest to you);
Our partner companies (sending commercial communications regarding products which might be of your interest);
Third parties who provide corporate services to us, for example professional advisers, our insurers and auditors.
Exceptionally we might need to share your personal information with regulatory bodies, in order to comply with regulatory obligations;
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
Your personal data may be seen or used by our staff in the course of their duties. We may also outsource some of our support services or engage consultants and others to support us (for example secretarial, marketing, courier, translation or IT services). In these cases, only relevant personal data would be provided to and processed by the provider of such services, and such data sharing would be appropriately protected through the terms of our contract with the provider.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Third-party links
Our website may include links to third-party websites, by clicking on those links you may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
International transfers
We share your personal data within the Tell Me Group. This will involve transferring your data outside the UK to Australia.
Additionally, some of our Partner Companies are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK or the European Economic Area.
Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We may transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
How long will you use my personal data for?
We will keep your data to as long as you continue to request be interested in the services provided by our portal and want to receive communications from us or from our Partner Companies.
If at any time you unsubscribe from our communications, we will remove your data from our systems within a reasonable period, save where we are required to retain it for legal or regulatory purposes (including the obligation to maintain lists of individuals who have requested no contact from us). We may be obliged to suspend any planned destruction or deletion where legal or regulatory proceedings require it or where proceedings are underway such as require the data to be retained until those proceedings have finished.
From time to time, we will ask you to confirm your consent to receiving marketing communications from us or from our Partner Companies.
You can ask us to delete your data at any time by exercising your right under the UK Data Protection Laws.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Your rights under UK Data Protection Laws
You have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:
Request access to your personal data: This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of your personal data: This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data: This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it
Request restriction of processing your personal data: This enables you to ask us to suspend the processing of your personal data in the following scenarios:
If you want us to establish the data’s accuracy.
Where our use of the data is unlawful, but you do not want us to erase it.
Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.
Request transfer of your personal data: This enables you, or a third party you have chosen, to receive your personal data in a structured, commonly used, machine-readable format
Right to withdraw consent: you can withdraw the consent provided at any time by contacting us or using the opt-out button at the bottom of our emails.
Right not to be subject to a solely automated decision making process: this enables you to contest the outcome of a decision purely based on an automated decision-making process and ask for the intervention of a member of our staff to review the decision, where the data used are incorrect or not up to date.
If you wish to exercise any of the rights set out above, please use the contact details we provided below.
You will not have to pay a fee to access your personal data or to exercise any of the other rights. However, we may charge a reasonable fee if a request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with a request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within 30 days. Occasionally it could take us longer, for example if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Changes to the privacy notice
We might update our policy from time to time without prior notice. The latest version of our Privacy Notice will always be available on our website and you can review it at any time.
In case we will decide to significantly amend our privacy notice, we will notify to you any changes to our Privacy Policy by adding a prominent notice on our websites and services or by sending you an email notification as required by applicable law.
If you disagree with the change, you have the right to opt-out from our services at any time.
Contact details
If you have any questions about this privacy policy or our privacy practices, please contact us via the following email address:
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