Mumsnet Reviews > Privacy notice

Privacy notice

Version 2.2 – 29 November 2021

Tell Me Baby respects your privacy and is committed to protecting your personal data. This privacy notice sets out how we look after your personal data when you visit our website, use our services, or subscribe to our newsletter and informs you about your privacy rights and how the law protects you.

Who we are

This privacy notice is issued on behalf of the Tell Me Baby Group (“we“, “us” or “our“).

Tell Me Group Limited (Company Number 13328936), a private company incorporated in the United Kingdom (“Tell Me Baby UK”), and Tell Me Media Pty Ltd (ABN 25 155 148 093), a private company incorporated in Australia (“Tell Me Baby AUS”), form the Tell Me Baby Group.  Tell Me Baby UK and Tell Me Baby AUS are joint-controllers and are responsible for the information collected through this website and our services.

The Tell Me Group can be contacted via Tell Me Baby UK’s registered address:

Tell Me Group Limited

c/o KPMG,

One St Peters Square,

Manchester M2 3AE

United Kingdom

The data we collect about you

Personal data means any information about an individual from which that person can be directly or indirectly identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

How we collect Personal Data?

We use different methods to collect data from and about you including through:

Direct interactions. You may provide us your through your interaction with our website, more specifically when you:

Automated technologies or interactions. When you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. Please see our Cookie Notice for further details.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Purposes for which we will use your personal data

We have set out below, in an easily readable format, a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/ActivityType of dataLawful basis for processing
To register you as a new user(a) Identity (b) ContactPerformance of a contract with you
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a product review on our website (c) Responding to communications received from you(a) Identity (b) Contact (c) Profile (d) Marketing and Communications(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our services)
To enable you to partake in a prize draw or competition on our website, or to deliver to you products that you have requested, or announcing you as a winner of our prize draws or competitions(a) Identity (b) Contact (c) Special categories of data (d) Profile (e) Usage (f) Marketing and CommunicationsPerformance of a contract with you
To manage and protect our business and our website  (a) Identity (b) Contact (c) TechnicalNecessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
To deliver relevant advertisements to you(a) Identity (b) Contact (c) Special categories of data (d) Profile (e) Usage (f) Marketing and CommunicationsYour consent
To allow our Partner Companies to contact you with products and offers on their products(a) Identity (b) Contact (c) Special categories of data (d) Profile (e) Usage (f) Marketing and CommunicationsYour consent
To use data analytics to improve our website, services, marketing, customer relationships and experiences(a) Technical (b) UsageNecessary for our legitimate interests (to develop our business and to inform our marketing strategy)

We will only use your data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to receive an explanation as to how the processing for the new purpose is compatible with the original one, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Personal data of children

Our Services are directed to adult users. However, when collecting information regarding your due date, or if you sign up to our services following the arrival of your child, we might receive information on the date of birth of your child. We will use this information only to tailor our email communications with products that are be most appropriate for your child’s first months. For these data processing activities, we will rely on the consent you provided.


By using our services, you can choose to receive personalised advertising on products you might be interested to try and review on our website.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

You will receive marketing communications from us if you provided your consent when registering on our website, or you signed up for our newsletter.

Promotional offers from our Partner Companies

While using our services you can express your consent to receive marketing communications from our partner companies. Once you provide consent, your information is passed onto our partner companies, who will contact you with offers on products you might be interested in. 

Automate decision-making processes 

We might use automated processes to perform certain activities. This means we might use specific software to process your personal data (including special categories of data) to assess, evaluate and make decisions on specific situations. UK Data Protection Laws define this as “automated decision-making” and it can be performed only when there is a legal justification for this type of decision-making. Based on the data you shared with us, we might make automated decisions about you if you consented or if it is necessary for the performance of a contract, only in cases where this is allowed under UK law. This might happen in the following circumstances:

You may request a review or ask for human intervention in any automated decision-making process of your personal data by contacting us at

Consent withdrawal

You can ask us or our Partner Companies to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Please note that when you decide to withdraw your consent, this will not affect the lawfulness of any processing carried out before. If you withdraw your consent, we may not be able to provide our services to you.

Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the table above.

Your personal data may be seen or used by our staff in the course of their duties.  We may also outsource some of our support services or engage consultants and others to support us (for example secretarial, marketing, courier, translation or IT services). In these cases, only relevant personal data would be provided to and processed by the provider of such services, and such data sharing would be appropriately protected through the terms of our contract with the provider.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Third-party links

Our website may include links to third-party websites, by clicking on those links you may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

International transfers

We share your personal data within the Tell Me Group. This will involve transferring your data outside the UK to Australia.

Additionally, some of our Partner Companies are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK or the European Economic Area.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

How long will you use my personal data for?

We will keep your data to as long as you continue to request be interested in the services provided by our portal and want to receive communications from us or from our Partner Companies.

If at any time you unsubscribe from our communications, we will remove your data from our systems within a reasonable period, save where we are required to retain it for legal or regulatory purposes (including the obligation to maintain lists of individuals who have requested no contact from us). We may be obliged to suspend any planned destruction or deletion where legal or regulatory proceedings require it or where proceedings are underway such as require the data to be retained until those proceedings have finished.

From time to time, we will ask you to confirm your consent to receiving marketing communications from us or from our Partner Companies.

You can ask us to delete your data at any time by exercising your right under the UK Data Protection Laws.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your rights under UK Data Protection Laws

You have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:

If you wish to exercise any of the rights set out above, please use the contact details we provided below.

You will not have to pay a fee to access your personal data or to exercise any of the other rights. However, we may charge a reasonable fee if a request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with a request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within 30 days. Occasionally it could take us longer, for example if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy notice

We might update our policy from time to time without prior notice. The latest version of our Privacy Notice will always be available on our website and you can review it at any time.

In case we will decide to significantly amend our privacy notice, we will notify to you any changes to our Privacy Policy by adding a prominent notice on our websites and services or by sending you an email notification as required by applicable law.

If you disagree with the change, you have the right to opt-out from our services at any time.

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact us via the following email address:

Email address: